Celebrate 4/20 2026 in NYC with The Travel Agency

This year, we're honoring all things NYC by embracing the local rituals, characters, and moments that make this city uniquely ours.

View All our 4/20 Events - Scroll to lineup section
The City Never Sleeps On 420

New York: The city that defines cannabis culture

We're turning to our hometown for inspiration for 4/20 2026. New York City shaped The Travel Agency and has been a pillar of cannabis culture for decades. We're centering and uplifting that ethos all April long, through partnerships with the changemakers and icons that embrace New York City's energy just like we do. (And yes, there's a pigeon or two in the mix.)

Every Friday in April, something drops at 4:20PM across all 4 stores. Sign up for our Travel Club Rewards program to get in on the fun.

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The 4/20 Lineup

  • April 1st-15th, 2026
    2x Loyalty point offers from Select
  • Fridays: April 3rd, 10th, 17th, and 24th
    4/20 secret product drops for Travel Club rewards members
  • April 15th-30th, 2026
    2x Loyalty point offers from Dark Heart
  • Thursday, April 16th
    OnlyNY secret drop & launch event at The Travel Agency – SoHo
  • April 16th-20th
    4/20 promotions

Event Details

Do Not Feed The Pigeons - The Travel Agency x OnlyNY collaboration

The Travel Agency x OnlyNY

Streetwear brand OnlyNY is known for collaborations with city institutions like NYC Parks and the Department of Transportation. Next up is their partnership with The Travel Agency with exclusive tees and apparel, plus a top-secret drop in our SoHo store on April 16th.

Weedfeed x Zippo collaboration lighters featuring NYC pigeon designs

Weedfeed x Zippo lighter drop

The iconic, nearly 100-year-old lighter brand is teaming up with queer-founded cannabis culture project Weedfeed for the first New York dispensary collaboration, created especially for us. These lighters feature NYC's hardest workers — carrier pigeons.

Travel Club Rewards app showing loyalty point tiers and product rewards

Exclusive loyalty drops

Travel Club members get loyalty perks and special offers every Friday in April at 4:20 p.m. Redeem these VIP deals with your points, but come early — quantities are extremely limited at each Travel Agency dispensary location.

Lifted By:

Select
Dark Heart
Weedfeed
Zippo
OnlyNY

Select

Featured cannabis products from Select available at The Travel Agency dispensary locations

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Dark Heart

Featured cannabis products from Dark Heart available at The Travel Agency dispensary locations

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Find 4/20 exclusives at all Travel Agency locations

Something exciting is in store for you, whether 4/20 takes you to the heart of Union Square, near Barclays in downtown Brooklyn, across from 30 Rockefeller Plaza in midtown, or a block over from the Museum of Ice Cream in SoHo. We'll be open during regular hours at all four locations.