The Travel Agency x AKNVAS: Cannabis Takes Center Stage at NYFW

New York Fashion Week (NYFW) is boundary-pushing and trendsetting not just with clothing, but with experience. And for this year’s Spring/Summer 2025 season, The Travel Agency partnered with AKNVAS to make an ever bigger statement, with cannabis at the center.

AKNVAS: Nordic Midsummer Camp takes the stage

Danish brand AKNVAS unveiled their SS25 collection, “Nordic Midsummer Camp,” on the 37th floor of Hudson Yards on Sept. 11th. The show debuted the brand’s moto-inspired Emerson capsule collection of handbags and shoes, a collaboration with Stuart Weitzman.

The designer at the helm of AKNVAS, Christian Juul Nielson, has made a name for himself as a designer with a refined, yet daring eye to fashion. His latest collection did not disappoint: the show pushed boundaries, embracing denim, lace, and 3D floral fusions that took show attendees through a textual journey that balanced strength with delicate intricacy. The show was critically acclaimed, described as a “breath of fresh air” by HypeBeast and “a refreshing take on modern fashion” by Kendam.

The AKNVAS show was divided into three thematic stories: Urban Scout, Monochromatic Flower Field, and Radiant Dew.

“Urban Scout’ is first arriving at the camp, and as they begin interacting, the girls start to borrow the boy’s practical belts as bra tops,” Juul Nielsen explained in an interview with Fashion Network. “The second part is them playing in the Danish summer flower fields; the flowers get stuck in the boy’s shorts and on the hot pants,” he continued, describing the more serene and romantic narrative Monochromatic Flower Field brought to the show.

Cannabis meets couture with AKNVAS

The Travel Agency’s collaboration with AKNVAS was groundbreaking for New York Fashion Week. Our partnership with AKNVAS delivered premium cannabis products to each VIP, each gift bag perfectly packaged in The Travel Agency’s iconic exit bag. There was plenty to take home and enjoy among the joints, vapes, and edibles in the VIP gift bag. The coveted swag bags had the show buzzing — quite literally.

Front row guests included actors Sasheer Zamata from Agatha All Along and Kat Graham from The Vampire Diaries; journalists like Alfonso Fernandez Navas of Esquire and Nicole Martini of Vogue; model R’Bonney Gabriel; several Real Housewives franchise stars, including Jenna Lyons and Lisa Barlow; and fashion-forward influencers like James Charles, Alison Toby, Jourdan Sloane, Karina Bik, and Olympian Aly Raisman. Attendees took to TikTok and Instagram to showcase their looks, some with joint in hand.

Front row guests walked away with products from Drew Martin, Ruby Farms, 1906, Dosist, and Studio Luto, including:

• Drew Martin Botanically-Infused Pre-Rolls
• Ruby Farms Elderberry Sage Live Resin Gummies
• Ruby Farms J’s Artisan Classics – White Widow
• 1906 Love Beans
• 1906 Bliss Drops
• 1906 Sleep Drops
• Dosist Bliss Vape
• Dosist Sleep Vape
• Studio Luto Lunette Ashtray
• The Travel Agency Iconic Lighter, and
• Christian Juul Nielson’s favorite, the Travel Agency Dad Hat in Black. “I quite like the dad cap — it kinda has a Balenciaga vibe, and I can see many girls wearing them,” Juul Nielson said.

A green revolution comes to Fashion Week

Cannabis meets every moment. Downtime, uptime, NYFW — there’s no limit to where cannabis belongs. The plant is truly for everyone, here to enhance extraordinary and ordinary moments alike. Our partnership with AKNVAS at NYFW is a testament to the unexpected places cannabis takes us.